THE POWER OF VISUAL STORYTELLING: Why Your Website NEEDS Video
Video content is not just a trend; it's a powerful tool that can significantly impact user engagement, SEO rankings, and conversion rates.
In the fast-paced digital age, websites have become the digital storefronts of businesses and individuals alike. With the constant evolution of online content, it's crucial to stay ahead of the curve. One way to do this is by incorporating video into your website. Video content is not just a trend; it's a powerful tool that can significantly impact user engagement, SEO rankings, and conversion rates. In this blog post, we'll explore the importance of having video on your website and how it can elevate your online presence.
Market Trends and Impact
In 2022, Sandvine's Global Internet Phenomena Report reinforced an ongoing trend: Data usage from video sites increased by 24% year-over-year, and video now accounts for 65% of all internet traffic. This trend will continue, with projections showing that video will account for 74% of all online traffic by 2024 according to the latest edition of the Ericsson Mobility Report. As businesses race to meet this demand, the strategic integration of video content offers a plethora of advantages.
The Business Case for Video
Beyond just catching the eye, videos can play a pivotal role in enhancing a brand's identity, making its message more tangible, relatable, and memorable. This doesn’t just improve brand perception; it directly influences conversion rates. Furthermore, videos naturally foster a sense of trust and credibility among audiences, further strengthening a brand's position in the market. And what’s not to love about building rapport with your prospective customers while you sleep!
Types, SEO Benefits, and Monetization
There's a wide range of video content to explore—from explainers and tutorials that educate, to testimonials that provide authentic endorsements, to live streams that engage audiences in real-time. These not only enrich the user experience but also positively influence SEO. Google's algorithms have been known to favor video-integrated websites, leading to better rankings. The increased user engagement and dwell time on sites with videos further bolster this advantage. Monetarily, videos can be lucrative—either directly boosting sales or serving as platforms for advertising and exclusive content.
Conclusion and Recommendations
Incorporating videos into a website isn't merely a passing trend; it's a powerful business strategy with undeniable benefits. For businesses looking to improve their google ranking, foster trust with website visitors and save valuable time searching for leads, hiring a video professional to tell your story and deliver pertinent information is an absolute must. Contact us today for free consultation!
PIKE OFF OTA: No More Turnpikes!
Pike Off OTA asked us to document a protest that they organized outside of a fundraising luncheon for Governor Kevin Stitt at the Association of Oklahoma General Contractors and what we found was an egregious breach of the Oklahoma GOP platform and an active constituency that passionately implored their governor for accountability to that party platform.
Pike Off OTA is a grassroots organization that is in active litigation against the Oklahoma Turnpike Authority (OTA) to stop the proposed Access Oklahoma Turnpike Project slated to go right through Norman, Oklahoma. Pike Off OTA asked us to document a protest that they organized outside of a fundraising luncheon for Governor Kevin Stitt at the Association of Oklahoma General Contractors and what we found was an egregious breach of the Oklahoma GOP platform and an active constituency that passionately implored their governor for accountability to that party platform.
Norman Resident holds up a “No Turnpike” sign outside of the Association of Oklahoma General Contractors building, August 30th, 2022 in Oklahoma City, Oklahoma.
Pike Off OTA asks Governor Stitt to stand on his party platform.
The Oklahoma GOP platform states on page 20, “We oppose public-private partnerships and the use of eminent domain to build and operate toll roads and bridges.”
Governor Stitt did not make an attempt to speak with any of his constituents, but he did engage in “public-private partnership” in broad daylight. Why is Governor Kevin Stitt receiving money from road and bridge contractors for his re-election campaign? Why didn’t he come out and speak with the people he governs? Why can a private membership association buy job security at the expense of peoples homes and legacies? This is an ongoing project and hopefully these questions will soon be answered.
From Taiwan to Tulsa: Paige Su records at the historic Church Studio
Taiwanese multi-instrumentalist Paige Su asked us to document a recording session at Tulsa’s historic Church Studio and we jumped at the opportunity because of the amazing history of this place!
Taiwanese multi-instrumentalist Paige Su asked us to document a recording session at Tulsa’s historic Church Studio and we jumped at the opportunity because of the amazing history of this place! The Church Studio is a recording studio in Tulsa, Oklahoma established in 1972 by musician, songwriter, and producer Leon Russell. Located in a converted church building, the studio has since been cited as being the heart of the Tulsa Sound. This was our first time at the studio and it was an amazing experience. The song we captured with Paige, “You’re My Blessing”, featured her signature piano playing and an impromptu flute accompaniment. Paige brought her unique sound to Tulsa and it can be heard best in the style of her beautiful flute playing.
At Morton Media we all love doing music projects so this was a real treat! If you have a music project or are an artist and would like to book us to capture a performance, produce a music video or to create regular video content to grow your brand online, use the form below to get in touch with us!
Book your Performance or Music Video with us today!
DOCUMENTING GREGORIAN CHANT IN OKLAHOMA
Part documentary, part music video and a fully one-of-a-kind experience!
The last week of April brought MortonMedia one of the most interesting projects it has seen to date. Part documentary, part music video and a fully one-of-a-kind experience… We got to spend two days at a monastery working, eating, and communing with real life MONKS!
Nestled into the hills of eastern Oklahoma lies a monastery: Our Lady of Clear Creek Abbey. Here nearly 60 monks live solitary lives of unceasing contemplative prayer, work, and daily worship by way of Gregorian Chant. This form of singing is an everyday part of life for the men that have devoted themselves to this spiritual practice.
Multiple times per day, these men lead liturgical worship services commonly referred to as, “offices”. Whether there are pious visitors in the pews or not, this show of devotion goes on. Oftentimes people come from near and far just to experience these ceremonies. Our Lady of Clear Creek Abbey decided to record an album of this sacred liturgical worship with Sophia Music Group, and we are excited to have received the opportunity to help capture this process over the course of two days. Here are a few shots from the weekend!
Sophia Music Group is not a client of MortonMedia, we were hired to offer additional camera services to maximize their out-of-state crew and optimize the two days they had to capture the recording process. Contact us if you have a music video or documentary film project!
We can take on projects from any stage in the creative process and to any scope. MortonMedia can develop your music video or documentary film from the ground up or hop on to an existing crew and simply provide pre-production, camera, and post-production support. At MortonMedia, we are team players who love good storytelling and we loved helping tell this story!